Where Mission Meets Influence | MAYVON x Live2540

We are so beyond excited to share some big news… MAYVON is partnering with Live2540 for a massive collaboration this November 2025! This isn’t just another campaign; it’s a milestone moment for us. As our first major collaboration since The Shift months ago, it marks the beginning of something bigger, a catalyst for even more faith-forward, mission-driven, and international campaigns in the future. Together with LIVE2540, we’re stepping into new territory, uniting influencers, nonprofits, and communities around one life-giving cause.

What’s the mission? Meet Live2540, a Georgia‑based nonprofit dedicated to restoring health and renewing hope for children in Liberia. Liberia has one of the highest infant mortality rates in the world (93 deaths per 1,000 live births, compared to 6.3 per 1,000 in the U.S.). The healthcare system in Liberia is among the worst in the world; every 10 seconds, a child dies from malnutrition. LIVE2540 locates children with acute needs, partners with doctors and mission leaders to provide resources, and restores physical health while demonstrating the love of Jesus. Since 2008, the organization has delivered more than 10 million meals to at‑risk children, and its “LOVE.” shirts have funded more than 7 million meals.

To bring this vision to life, we recruited 12 influencers from around the world, spanning across industries like lifestyle, fitness, motherhood, and more, who connect with Gen Z and Millennial audiences across social media–all united by a passion for Christ, faith-based causes, and humanitarian work. Their audiences share the same fire for spreading light in a world that often feels dark, and together, their combined reach of over 5 million followers will help amplify this mission in a way that truly saves lives.

So, what will this campaign look like? For 30 days, you’ll see authentic, story-driven content roll out across Instagram, TikTok, and even podcasts. Influencers will share personal stories that connect them to the cause and create content that invites their audiences in. To make things even more impactful, we’re introducing an exclusive collectibles program: donors who give at a designated level will receive a limited-edition MAYVON x LIVE2540 T-shirt. These shirts aren’t just apparel; they’re symbols of unity and compassion, designed to leave a lasting impression long after the campaign ends and to inspire supporters to share their experience with others.

This campaign is going to be a hit and will shift the landscape of influencer marketing!

Follow us on Instagram and Facebook, so you don’t miss a beat when this campaign goes live! 

Ready to engage Gen Z with meaningful campaigns? Click here to partner with us & turn connection into impact.